Art & Idea Director: Djem Youdjel
Copy Writer: Erick Ricardo 

Teacher: Tom Eslinger
of Saatchi&Saatchi, London


Client: Trident
Services: Outdoor, Interactive, Social Media, 360

Setting up a zip-liner from one side to another over the Thames and asking people to break the routine and enjoy a distinct journey just like the first few seconds of that unwrapped gum you put into your mouth.