Art & Idea Director: Djem Youdjel

Teacher: Opher Yunger
of Sapient Nitro, Miami


Client: Burton
Services: Outdoor, Interactive, Application, Social Media, 360

Snowboarding and skiing requires a lot of skills, skills that get better by being challenged, skills that must be shown off. B1 is an idea that nestled on this, giving people the chance to challenge each other and get better at their skills using appropriate gears.